Communities that feel well, work well.
Who We Are
Dr. Leslie Hoglund - PhD, MEd, MCHES®
I am Dr. Leslie Hoglund, the founder and principal consultant of Generate More Health (GMH), LLC. Our upstart enterprise is dedicated to utilizing salutogenesis-the creation and generation of physical, mental, and social wellbeing. Our mission is to transform social, economic, and environmental systems and policies, envisioning a reality centered around food security and health opportunities.
At GMH, we are committed to leading communities and partnering with local governments, health departments, and community-based organizations. Through a data-informed approach, we focus on establishing collective impact, facilitating community dialogue, advocating civic leadership, and championing antiracism.
Our goal is to assess, train, guide, and evaluate communities and populations, fostering a health-creating and health-generating culture. This culture is specifically tailored to address food attitudes and behaviors, shopping preferences and needs, health status outcomes, and desired community food assets.
I firmly believe that salutogenesis is the key mechanism for generating more health, particularly in communities facing chronis discrimination and lower life expectancies. In the U.S., where there are over 6,500 USDA-designated food deserts, GMH’s primary initiative is to transform these areas into food-secure communities.
Equity
We believe that health-generating cultures can only be sustained under conditions that guarantee fair advancements of the social, emotional, mental and physical conditions of all people.
Efficiency
We believe that long-term outcomes for marginalized people requires intentionality and a deep respect for time. We build sustainable progress by always endowing community members with the knowledge to assume the ownership of their community's success.
Our Core Values
These are the North, East, South, and West directions of our company’s compass.
By making every decision with these set of ethics at the forefront, we’re able to not only achieve collective goals but also uphold the promises to serve each population and community with intentionality and care.
Loyalty
We believe that all communities are worth fighting for. We remain steadfast and upright in the face of any challenge. Understanding that improving wellbeing requires loyalty and dedication to dynamic situations and their solutions.
Integrity
Differentiated from traditionally reactive models, GMH proactively works to gauge needs and foster well-being without the loss of ethics, transparency and by prioritizing the strong moral principles of a people-first approach.
Testimonials
Over the past few years of my educational career at ODU, Dr. Leslie Hoglund has
been my professor for classes, program director for my bachelor's degree and master's degree, and has
been a mentor for my academic career.
She has been an integral part of the success of the College
of Health Sciences and my own success as an Old Dominion University. Her work on food sovereignty is impressive, commendable, and awe inspiring.
I am the serving President of ODU's Public Health Student Association, and she has been an asset in providing guidance and support to our organization.
I observe that Dr. Hoglund is a
talented leader with a keen aptitude for detail-oriented processing and decision-making skills. During adjunct faculty and program meetings, she asks preceptive and intentional questions that show a deeper understanding of the topics discussed.
I believe that Dr. Hoglund’s multidisciplinary educational and professional background prepared her to be the ideal academician who can teach, conduct research, and provide leadership and service with a high level of enthusiasm and passion.
I would like to take a moment and draw your attention to Dr. Hoglund’s kindness, compassion, and generosity of spirit.
Not only is Dr. Hoglund a brilliant researcher, but her passion for helping others serves to further the goals of the profession and
undergirds all of the work that she does inside, and outside, of the classroom. I have witnessed firsthand the value of her sharing her experiences with her students as her commitment to this work shines through in every aspect of what she does. Not only does she care about the populations that she works with in the field, she also brings that same care and compassion back to ODU. It has been an honor to share academic
space with such a visionary and I hope to be able to continue to work with Dr. Hogland in the future.
I have had the pleasure of working with Leslie for the last three years as a community partner, working
towards addressing a food desert area in our local community.
I have seen her take her work from a community identified need, with backed health statics and community interviews, to action in the community through her leadership.
She was able to bring the community together in awareness and action to plant a seed and start working on bringing better health options to those that do not have
access to fresh foods.
I am grateful for her skills and knowledge, and I look forward to seeing the
greater impact of what her work has started.